![]() Sprout’s is cheaper by almost half compared to Hootsuite, though their premium offering does come closer to that high expense. When you scale up an enterprise plan, costs increase. This means you’ll have unified shortlink analytics, but that might not be what you want.īased on some known data, Sprout Social has the cheapest of the high end plans. You can’t use a different bit.ly account for each social profile in your system. Sprout Social uses bit.ly for their URL shortening, which is fine, but they only have one slot for integration. Sprout doesn’t offer this functionality, so it’s a little on the cluttered side if you like to keep each stream separate. Some people don’t like the unified stream, and prefer side by side streams for each network. LinkedIn has banned third party tools from posting in groups, and Facebook has made it difficult to do, requiring that you be the group admin. ![]() Possibly one of the biggest drawbacks is the lack of group posting. They do cover Instagram, though, and I’m sure they’re working to add other visual platforms like Pinterest and YouTube. It’s limited in that it won’t interact with Pinterest, and it has a few engagement limitations as well. On the down side, Sprout Social is on the more expensive end of things, and it lacks a free plan, just a free trial. It takes a lot of the guesswork out of influencer marketing. It will look for influencers and high profile users you can target with future messaging, so you can network and expand your reach. One of the coolest features of Sprout Social is the discovery engine, which analyzes your followers, your industry, and your niche. The team integration and tracking is top notch. It’s great at the team membership level, so you can assign important tasks to individual people. You can flag messages as complete, mark them for future follow up, or even flag individuals as potential sales or CS issues. The unified inbox, the way they lump all your messages and replies from all platforms into one place, is insanely helpful for keeping everything together and on track. If you appreciate the form and function of data, you’ll get the most bang for your buck out of Sprout. It’s very pretty, and the analytics it gives you for your social engagement and other metrics are all very well presented. ![]() Review: Sprout social stands out among these three platforms as by far the nicest designed. The top tier is the enterprise tier, which varies in pricing based on your needs, but is going to be pricey. It also allows you a team of up to 3 users, all for $500 per month. The third is the Team version, which includes all of the above plus content tagging, workflow integration, advanced keyword monitoring, a dedicated account rep, and up to 30 profiles. The second tier is Premium, which includes all of the above plus their helpdesk, social publication timing, Google Analytics, trend reports, engagement reports, and up to 10 profiles for $100 per month. ![]() ![]() The lowest tier is Deluxe, which gives you the all in one social inbox, the profile/keyword/location monitoring, publishing tools, scheduling tools, a content calendar, basic reporting, data exports, and up to five social media profiles, all for $60 per month. Pricing: Sprout Social has four plan tiers, all of which start off with a 30 day free trial. ![]()
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